Stop dreading the money conversation
Learn how to confidently guide prospects into membership — and teach your staff to do the same — without pressure, scripts, or awkwardness.
The Anti-Sales Method™
A practical framework for independent, owner-led gyms.
State your prices without bracing.
Handle “I need to think about it” calmly and professionally.
Create enrollment conversations that feel natural — for you and your team.
The moment everything shifts.
Everything goes well… until it’s time to talk about price.
The tour is solid.
The connection is real.
They’re nodding. Asking questions. Engaged.
Your coach is confident.
And then the money comes up.
You see it happen.
Posture tightens.
Eye contact drops.
The voice changes.
The pace speeds up.
The same person who just spoke with authority suddenly sounds unsure.
Without meaning to, they communicate:
“You don’t have to do this.”
The prospect feels it.
They say,
“I’ll think about it.”
And you never hear from them again.
It isn’t about your pricing.
It’s about what happens in that moment.
And that moment is costing you members.
The issue isn’t persuasion. It’s leadership.
Most gym owners don’t struggle because they don’t know what to say.
They struggle because the moment money enters the conversation, their internal posture shifts.
They stop leading.
They start hoping.
Hoping the prospect says yes.
Hoping it doesn’t get awkward.
Hoping they don’t feel pushy.
But enrollment isn’t about persuasion.
It’s about calmly and confidently guiding someone to a decision that serves them.
When you lead the conversation, tension disappears.
When you hesitate, tension spreads.
The Anti-Sales Method isn’t about scripts or pressure tactics.
It’s about teaching you and your teamhow to lead money conversations
with clarity and composure.
Leadership in the money moment looks different.
Leadership in the money moment isn’t aggressive. It isn’t slick. It isn’t manipulative.
It’s the calm transfer of confidence and enthusiasm from one person to another.
It’s being genuinely helpful and friendly — even when money is involved.
It’s maintaining eye contact, keeping your voice steady, and holding a warm smile when you state your price.
It’s believing — without hesitation — that you are offering something this person truly wants and needs.
When that belief is solid, the tension disappears.
When it’s shaky, everything tightens.
The Anti-Sales Method teaches you how to strengthen that internal posture so your external presence stays confident and composed.
Because people don’t enroll due to persuasion.
They enroll because they feel safe following confident leadership
A clear structure for confident enrollment conversations.
The Anti-Sales Method is built around five core components:
1. The Conversation Map
A simple, repeatable structure that keeps enrollment conversations calm, clear, and natural.
2. Objection Decoding
Learn what hesitation really means — and how to respond without pressure or over-explaining.
3. Pricing Confidence
Strengthen your internal posture so stating your price feels steady and professional.
4. Judgment Training
Know when to guide forward, when to slow down, and when to let someone walk away.
5. Owner-to-Staff Leadership
Teach your team to carry the same calm confidence — so the culture stays strong.
This isn’t about memorizing lines.
It’s about strengthening your presence in the moments that matter.
Who It’s For?
This is for you if…
You own or lead a small, independent gym.
You or your staff handle enrollment conversations in person.
You care about integrity and professionalism.
You’re tired of the tension that shows up when money enters the conversation.
You want growth — but not at the cost of your culture.
You see yourself as a leader — not a salesperson.
This is not for you if:
You’re looking for aggressive closing tactics.
You want scripts to memorize.
You believe pressure is necessary to grow.
You run a fully automated, online-only business.
When you stop hesitating, your prospects stop hesitating.
Then:
Enrollment conversations change when your posture changes.
• You state your price without bracing.
• Silence no longer feels threatening.
• Your staff stays steady instead of tightening up.
• “I need to think about it” turns into a real decision.
• The right people move forward.
You’re not pushing harder.
You’re leading better.
That’s the shift.
About The Anti-Sales Method
I built this method after seeing the same moment play out again and again.
Good coaches losing confidence the second money entered the conversation.
Staff tightening up.
Owners discounting.
Prospects walking away — not because they weren’t interested, but because confidence disappeared in the final five minutes.
It was never a persuasion issue.
It was a posture issue.
The Anti-Sales Method is the framework I wish every owner had before teaching their staff how to enroll new members.
What’s Included
The Anti-Sales Method includes:
5 core training modules
The Conversation Map
Objection Decoding Guide
Pricing Confidence framework
Owner-to-Staff leadership training
Price:
Enrollment is $297.
That’s it.
No tiers. No gimmicks.
Immediate lifetime access.
No scripts.
No pressure tactics.
No fluff.
Complete the five modules within 30 days.
Apply the method in your enrollment conversations.
If you don’t see better outcomes in how those conversations unfold, email me and I’ll refund you.
No hoops.
No pressure.
No hard feelings.
If this works, you’ll know.
If it doesn’t, I don’t want your money.